{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brands drive direct exposure through social media marketing, celeb partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items have not transformed much in years; it does not have TikTok, and does not offer stars complime